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Compelling Copywriting for Your Mobile Users
Mobile is quickly becoming the most effective and convenient way to capture your target market. With Google putting more emphasis on mobile website optimization and smartphone usage rising in the country, it’s not surprising that marketing copywriters need to adapt as well. Producing web copy for mobile users is a different ball game. Since you’re
Persona-Driven SEO Strategy and How It Can Improve Your Online Performance
When producing content for your website, you’re writing not for you but your readers and the robots. What this means is, you want to optimize your content so that the audience would come to your page. In turn, your page ranking, determined by the search engine’s algorithm, may go up. Search Engine Optimization (SEO), however,
Make Google a Big Fan of Your Local SEO Backlinks
Google has brought the world’s information to everyone’s fingertips. For this reason, people depend on the search engine for everything, including products and services. In fact, the search engine giant’s ranking algorithms have boosted local businesses that offer value and contributed to the demise of those who lag behind. If you’re not in tune with
Rank Like a Champion with These Content Optimization Strategies
Producing blogs that engage your audience is great. It’s better, however, to write content with the purpose of making your website more visible. Your posts must first be searchable and easy to find for them to garner more traffic for your business. Simply whipping up quality content that your visitors will enjoy isn’t enough. There
What Will Reviews, Content, and Quality Customer Service Do for Your Local SEO Efforts?
Every year, the number of people using search engines gets higher. The daily searches on Google can go over 3.5 billion searches every day, sometimes more than 4 billion. Four of five consumers use search in looking for local info, which makes local SEO perfect for SMBs (small and midsized business). Stay relevant in the industry and
Why Your SEO Efforts Aren’t Paying Off
Search engine optimization (SEO) plays an essential role in marketing your small business. It’s a technique that allows you to establish and maintain online visibility, giving you greater opportunities to attract, convert, and eventually, sell. In short, SEO grows your business because you’re able to reach out to more consumers, which is at the heart
The Mobile Marketing Landscape: Catering to Shoppers in 2014
Today’s shoppers have come to rely heavily on their mobile devices throughout the purchasing process. They use them to find and compare products or read online reviews, even when they’re inside the actual store. Some of them have also developed “show rooming” behavior, which involves visiting a physical store just to look at the products
Four SEO and Digital Marketing Resolutions for 2014
2013 was an eventful year for SEO and online marketing, and every business needs to be ready for what will be happening in 2014. Here are some of the most important New Year’s Resolutions that will help every business succeed in their digital marketing efforts this year. Focus on Mobile Developments in mobile marketing and
Top 10 Mobile Apps of 2013: Facebook is #1, but 5/10 are Google Apps
Market research firm Nielsen recently released their year-end data, and provided some interesting information on smartphone use and mobile apps. The data revealed a marked increase in smartphone activity and mobile app usage. At the start of 2013, 56% of US mobile phone users owned smartphones. Data gathered from August to October reveals that an
Google Starts Testing Ads in Knowledge Graph
Google started testing Knowledge Graph ads over the weekend. SEO strategist Gianluca Fiorelli, who currently resides in Spain, shared this screenshot of a Knowledge Graph ad on Twitter last Friday: The ad displays details about a US car dealer selling the 2014 Chevrolet Camaro, complete with contact details, address, and a link to directions on
