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person-driven
Content Marketing
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Persona-Driven SEO Strategy and How It Can Improve Your Online Performance

When producing content for your website, you’re writing not for you but your readers and the robots. What this means is, you want to optimize your content so that the audience would come to your page. In turn, your page ranking, determined by the search engine’s algorithm, may go up. Search Engine Optimization (SEO), however,

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local-seo
SEO
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Make Google a Big Fan of Your Local SEO Backlinks

Google has brought the world’s information to everyone’s fingertips. For this reason, people depend on the search engine for everything, including products and services. In fact, the search engine giant’s ranking algorithms have boosted local businesses that offer value and contributed to the demise of those who lag behind. If you’re not in tune with

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website content
Content Marketing
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Rank Like a Champion with These Content Optimization Strategies

Producing blogs that engage your audience is great. It’s better, however, to write content with the purpose of making your website more visible. Your posts must first be searchable and easy to find for them to garner more traffic for your business. Simply whipping up quality content that your visitors will enjoy isn’t enough. There

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seo
SEO
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Why Your SEO Efforts Aren’t Paying Off

Search engine optimization (SEO) plays an essential role in marketing your small business. It’s a technique that allows you to establish and maintain online visibility, giving you greater opportunities to attract, convert, and eventually, sell. In short, SEO grows your business because you’re able to reach out to more consumers, which is at the heart

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The Mobile Marketing Landscape: Catering to Shoppers in 2014

Today’s shoppers have come to rely heavily on their mobile devices throughout the purchasing process. They use them to find and compare products or read online reviews, even when they’re inside the actual store. Some of them have also developed “show rooming” behavior, which involves visiting a physical store just to look at the products

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Four SEO and Digital Marketing Resolutions for 2014

2013 was an eventful year for SEO and online marketing, and every business needs to be ready for what will be happening in 2014. Here are some of the most important New Year’s Resolutions that will help every business succeed in their digital marketing efforts this year. Focus on Mobile Developments in mobile marketing and

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Top 10 Mobile Apps of 2013: Facebook is #1, but 5/10 are Google Apps

Market research firm Nielsen recently released their year-end data, and provided some interesting information on smartphone use and mobile apps. The data revealed a marked increase in smartphone activity and mobile app usage. At the start of 2013, 56% of US mobile phone users owned smartphones. Data gathered from August to October reveals that an

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Google Starts Testing Ads in Knowledge Graph

Google started testing Knowledge Graph ads over the weekend. SEO strategist Gianluca Fiorelli, who currently resides in Spain, shared this screenshot of a Knowledge Graph ad on Twitter last Friday: The ad displays details about a US car dealer selling the 2014 Chevrolet Camaro, complete with contact details, address, and a link to directions on

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Google Makes Paid Advertising More Social with +Post Ads

Brands now have a great new way to engage their clients with their Google+ content. They just started beta testing +Posts, a new feature that combines the social elements of Google+ with the reach of Google Display Network advertising. What are +Post Ads? +Post ads work like paid advertisements on social networks, only they don’t

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