Every year, the number of people using search engines gets higher. The daily searches on Google can go over 3.5 billion searches every day, sometimes more than 4 billion. Four of five consumers use search in looking for local info, which makes local SEO perfect for SMBs (small and midsized business).
Stay relevant in the industry and boost your rankings in SERPs (search engine results pages). Local SEO is critical to achieving these goals. Here’s how you can do it.
Prioritize Review Sites
Value review sites because they can help a lot in your local SEO rankings. More and more consumers now look into review sites to see if the product or service you offer is of excellent or poor quality. This is one of the things they weigh before deciding to buy.
Sixty-three percent of consumers use a search engine to look for online reviews. Only one-third of them go directly to the review website.
For instance, one-third of patients report through healthcare-focused review sites when they look for doctors.
You can rank higher in Google searches with a positive reputation and star rating. Both factors can help drive more visitors to your website and establish trust among your potential customers.
Valuable, Localized Content
Capture a niche that many people don’t tackle with localized content. Bear in mind how Google becomes smarter by the minute. This means content creators now actually write for users and not just for search engines.
General topics may lure a crowd, but it’s still best to target and write regarding local or industry news to grab the attention of your local audience. If you do this, you can build an authoritative local reputation for your brand.
You can achieve this by promoting local industry news, gatherings, employees, and other informative content on your blog. It’s best to consider content that goes beyond what your business sells.
Quality Matters a Lot for SMBs
Smaller local brands will thrive by emphasizing quality as the most critical factor. Customers care about specific attributes. These include being genuinely local, superior value, made in the USA. handcrafted, green, luxurious, and more.
Assess and perfect all points of access you have with your customers by making sure your website is desktop- and mobile-friendly. Consider ensuring smooth-sailing phone calls. You can also do this by managing your online local business data well. These areas of concern are crucial because customers look for quality customer service.
Sell quality and see how your customers simply fall in line for your business’ products and services. It’s all about making things easier for them.
You can do all these, but you can also trust the professionals to do this for you.
Engage and Win with Valuable Leads
At CreativoMedia, we believe that local search means valuable leads. Local searches give the largest chunk of quality leads for your business. We have specialists who can take care of this for you. Our team will make sure high-quality leads come to you through our local search optimization services.
We measure web traffic, monitor search engine media releases, and analyze algorithms to fine-tune our local SEO strategies, enabling you to come out triumphant in the local SEO battle.