With the widespread availability of smartphones and the increasing popularity of tablets, more people relying on their touchscreen devices to browse the web. Developers and designers need to find ways to make websites that are easy for both desktop and mobile users to visit and interact with. Creating responsive websites that automatically detect and adjust […]
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Pay-per-Click optimization doesn’t end with creating good ad copy and researching the right keywords. Optimizing the landing pages that PPC ads lead to is a crucial step in driving more leads and conversions. Landing pages are a fundamental part of any paid search marketing strategy. Their main purpose is to convert visitors into qualified leads.
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Today’s web design and digital marketing trends focus heavily on visual elements. Studies show that online articles with relevant images get about 94% more total views than those that do not, and at least 46% of internet users believe website design is the number one factor in determining a business’ credibility. Effective visuals attract, engage,
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Online marketing doesn’t only involve creating a website and waiting for the clicks, calls or emails to come. You must make sure your website is well designed and ranks high on search results pages. A 2012 national survey showed that 33% of all search traffic went to the site with the first position. The drop
Your Target Audience: The Focus of Digital Marketing Trends Read More »
There’s no denying that the world of digital marketing faces constant evolution. This is especially true when it concerns search engine optimization. With relentless updates to the Google search algorithm, it can become difficult to keep your site relevant. Your SEO strategy can either spell success for your business, or lead it to oblivion with
Working on What Matters Most – Enhanced Digital Marketing for the Second Half of 2013 Read More »
Navigation is one of the most important aspects of web design, but it can become a real challenge when dealing with websites for large corporations. These websites often cater to a bigger audience and offer more information and online services compared to other business sites. Smaller websites can get away with simply creating a main
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The search engine giant’s algorithms and media buying tools may be confusing and too complex for some, but you can’t deny the fact that being on the top of Google Search, even as a PPC advertisement, is a powerful marketing tool. In this article, I’ve provided the three common reasons why PPC campaigns often fail.
3 Reasons Why Your Google PPC Ads Fail Read More »
How to Position your Website Strategically for Mobile Users | Creativo Media Posted by Alex Kotowitz | Uncategorized | 6 Comments 0 May 29, 2013 People no longer limit their internet browsing to their desktop computers or laptops. Many now prefer to surf the web using their mobile devices, so you need to make your
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Creating a successful website is not just about optimizing it for search engines. Many websites are guilty of focusing solely on SEO, over-optimizing at the expense of design and user experience. Even Google’s algorithms emphasize the importance of quality and content, so you need to start approaching website development differently. These five steps can help
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With digital media and the Internet creating a huge marketplace and promotional medium for brands, using design thinking processes to harness your creativity for digital marketing campaigns is more important than ever. You can’t expect to come up with creative solutions simply by following a step-by-step process every time. You need to focus on developing
Creative Digital Marketing: Three Ways to Nurture Your Creativity Read More »