The Wall Street Journal reports that Apple has purchased Topsy Labs Inc., a social analytics firm focused on parsing data from Twitter, for more than $200M. Topsy specializes in Twitter search, monitoring and analysis, providing data and tools that can help social marketers determine how often a term is tweeted, measure the exposure of a […]
Apple Buys Topsy, a Leading Twitter Analytics Firm, for More than $200M Read More »
Pinterest is a social network no business should ignore. Pinterest has 70 million registered users, with 20 million of them pinning, repinning, or liking pins in June 2013 alone. The fast-growing network also provides a lot of opportunities for social media marketing. Pinterest gets 41% of e-commerce traffic from social sharing. Facebook still has higher
Three Pinterest Tips for Social Media Marketers Read More »
Videos are quickly becoming the most effective and popular type of content for mobile marketing campaigns. Mobile users are more likely to watch and share videos than laptop or desktop users. By the last quarter of 2012, 92% of mobile video viewers were sharing videos through social media, SMS messages, email, or simply letting other
Three Ways to Encourage Mobile Video Sharing Read More »
Edit Edit With millions of internet users curating and consuming content on social networks every day, having a sound social marketing strategy has become more important than ever. Social sharing has become one of the most important factors in search engine rankings, second only to strong content. Great content will eventually find its way to
Four Tips to Maximize a Website’s Social Sharing Buttons Read More »
Graph Search has changed the way people look for local businesses on Facebook. The new feature is based on each user’s social graph and connections to personalize search results. Optimizing a Facebook page for graph search involves three simple steps that combine social media tactics and SEO strategies. Step 1: Claim and Update the Business’
Optimizing a Facebook Page for Graph Search in Three Steps Read More »
Social and mobile networks bring new opportunities to businesses. With the emergence of Pinterest, Pheed, Vine and countless others, as well as, the strong network connections of Facebook and Twitter, businesses are gaining more leverage to build their brand. And the best part is that social networks are more mobile than ever, which helps businesses
On Social Media Marketing: Three Ways to Build Your Social Brand Read More »