How do you reach a broader audience online and convert them to actual sales? More importantly, how do you do this at scale? For many entrepreneurs, the answer lies in blogger outreach. Blogger outreach, also called guest post or blog post outreach, is a white-hat practice that involves reaching out to third-party websites or brands […]
How to Start Blogger Outreach When Agency Services Isn’t an Option Read More »
More than 4 billion people have access to the internet. Most of the consumers are now online and they all use search engines to find information. Google alone receives an average of 5.5 billion searches every day. And one of the most effective ways to be included in those searches is to implement a data-driven,
How to Do an SEO Marketing Plan on Your Own Read More »
Google has brought the world’s information to everyone’s fingertips. For this reason, people depend on the search engine for everything, including products and services. In fact, the search engine giant’s ranking algorithms have boosted local businesses that offer value and contributed to the demise of those who lag behind. If you’re not in tune with
Make Google a Big Fan of Your Local SEO Backlinks Read More »
Every year, the number of people using search engines gets higher. The daily searches on Google can go over 3.5 billion searches every day, sometimes more than 4 billion. Four of five consumers use search in looking for local info, which makes local SEO perfect for SMBs (small and midsized business). Stay relevant in the industry and
What Will Reviews, Content, and Quality Customer Service Do for Your Local SEO Efforts? Read More »
Search engine optimization (SEO) plays an essential role in marketing your small business. It’s a technique that allows you to establish and maintain online visibility, giving you greater opportunities to attract, convert, and eventually, sell. In short, SEO grows your business because you’re able to reach out to more consumers, which is at the heart
Why Your SEO Efforts Aren’t Paying Off Read More »
2013 was an eventful year for SEO and online marketing, and every business needs to be ready for what will be happening in 2014. Here are some of the most important New Year’s Resolutions that will help every business succeed in their digital marketing efforts this year. Focus on Mobile Developments in mobile marketing and
Four SEO and Digital Marketing Resolutions for 2014 Read More »
2013 is coming to a close, and SEO professionals are starting to think about what the coming year will bring to the SEO and digital marketing industry. 2013 was a busy year for SEO, with a lot of best practices and guidelines changing to keep up with the latest algorithms and the search engine users’
SEO in 2013: Four Important Lessons to Remember Read More »
Implementing responsive design is one way to make sure your website is functional and viewable on all devices, but will doing this affect your SEO negatively? Matt Cutts provided the answer in the latest Google Webmaster Help video. Responsive Design versus Mobile Websites Business owners and professionals need to make their websites accessible and functional
Using Responsive Design has No Downside in Terms of SEO, Says Matt Cutts Read More »
Content management systems (CMS) like WordPress make it easier for companies to set up, launch, and manage their websites. WordPress is a popular CMS because it’s easy to use and customize. Google’s Matt Cutts also said that WordPress “takes care of 80-90% (of the mechanics of) SEO”, making it an excellent option for businesses that
Four Features to Keep in Mind when Choosing or Developing a WordPress Theme Read More »
Your keywords are the foundations of your SEO and content marketing campaigns. Choosing the right ones involves more than just looking for the ones that are searched the most. You also have to consider your brand’s identity, your messaging context, and your direct competition as well. Here are three of the most important steps you
Contextual Keyword Selection in Three Easy Steps Read More »