Search Engine Optimisation Cost and Benefits
Mega corporations already have a recurring base of visitors, millions of inbound links, and tons of content, which allow them to sit comfortably atop search engine rankings. Worse still, they have big teams and budgets to further boost their offline and online marketing efforts.
Search engine optimization (SEO) will help you rank, build your brand credibility, increase your web traffic, and even allow you to bypass competition. The benefits of SEO are clear—but the cost of SEO isn’t.
The Cost of Professional SEO for Small Business
Look at it this way:
The price you’ll pay for a car will depend on its brand, make, model, size, and purpose. A station wagon, for instance, will be priced differently from a sports car. It’s same with SEO—the rate depends. There’s affordable SEO service, and there’s expensive SEO.
PRICE = A COMBINATION OF FACTORS
The pricing can vary significantly depending on your company goals, the experience level of the service provider you choose, as well as the type of organic search strategy implemented.
$250 to $10,000/MONTH: THE AVERAGE COST OF SEO
But while the rate really depends, Moz previously gave estimates that you can use as a reference point.
If your business caters to a national or international audience, expect to pay more than $10,000* a month. If your operation is limited geographically, you may get by with at least a $250 monthly budget.
When you’re a small business, one of the biggest challenges is reminding potential customers that you’re there. Search Engine Optimisation, is one of the best ways to do it.
Apart from keeping you at the top of customers’ minds, digital marketing offers many other advantages for businesses. With limited time, marketing budget, and manpower, it’s easy to treat search engine marketing as an afterthought.
You likely don’t invest in it at all, or only focus your energy and resources on it after you’re done with print advertising and classified ad campaigns. Worse is, some small business owners don’t even mind building a website.
The Benefits of SEO for your Small Businesses?
BUILDS BRAND AWARENESS
Remember that branding is not just about identities and narratives, it’s about accessibility.
It doesn’t matter if you’re selling a revolutionary product, spreading a groundbreaking idea, or educating the public about an important national issue if people cannot see you.
Search Engine Optimisation helps your online business rank higher on the search engine results pages (SERPs).
This, in turn, allows you to improve online visibility, reach more people, and generate more organic traffic and conversions.
EVEN PLAYING FIELD
Every time someone looks for a business like yours online, they will find your bigger competitors if you don’t have an SEO campaign in place.
Even when you’re running the local business from a rented space or a spare bedroom, and even if you have a smaller budget than that of bigger, established brands, you don’t have to worry, because SEO evens the playing field. It allows you to carve your piece of the online market.
With traditional advertising, the results will only last for a few years, months, sometimes days.
On the other hand, SEO offers a business advantage you won’t likely find in other marketing methods: you enjoy permanent results. You continue to appear in the SERPs long after you’ve finished the campaign. You get to enjoy stable revenue generation.
Of course, this depends on SEO Agency you’re working with, and on whether you make digital advertising an ongoing commitment.
At Creativo Media, we can improve your online visibility and boost your business with professional SEO services. Contact us today.